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What is OT?

The Optimization Tool (OT) is a comprehensive Linear Service Model* designed to help Pregnancy Resource Centers (PRCs) streamline their process in order to become more effective in the way they reach and serve abortion-minded women. The OT was specifically designed for use in PRCs to consistently

Is OT Right for Us?

The Optimization Tool is recommended for PRCs that: Currently offer medical services provided by licensed medical professionals, or are in the process of considering the addition of such services (optimizing is a very effective way to convert to medical). Have

Free Downloads

In an effort to help pregnancy centers become more effective in reaching and serving women at risk for abortion, CompassCare has made the complete Optimization Tool documentation available to PRCs FREE of charge. A simple verification process to grant access to download

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Recent Articles

  • How Do You Reach the Abortion-Minded Woman?

    Most pregnancy centers have a limited marketing budget. Meaning, they don’t have enough money to saturate their market with their message. Saturation requires using T.V., radio, billboards and other print ads in addition to a strong online presence with a READ MORE...

  • Should your Center Use Pulse Doppler?

        There has been a lot of confusion and even some controversy surrounding the use of ultrasound technology and even more so the use of the pulse Doppler function when serving women seriously considering abortion. The claims of the impact READ MORE...

  • Is it Possible to Reverse an Abortion?

      Is it possible to reverse an abortion? Medical abortion by pill, also known as RU-486, is on the rise. In fact, Google search considers it to be a ‘breakout trend’ in the number of women searching for more information READ MORE...

What PRCs are Saying About the Optimization Tool

PRC Optimization Tool
Becky Wood noted, “…The staff was concerned about the extra time for training, but felt the investment of extra hours would pay off in lives saved. It has paid off in more than that… peace of mind, accountability, consistency of service, and most of all everyone feels a part of a team, so no one feels at fault if a mother chooses to terminate her pregnancy…” - ABC Women’s Clinic of Dublin, GA

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PRC Optimization Tool
“…The OT has been like a laser-beam, allowing us to clearly pinpoint the direction we want to go (reaching the abortion minded women) and then giving us clear steps as to how to get there…” - Assure Women’s Center in Omaha, NE

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PRC Optimization Tool
Before OT, the Executive Director, Mary Ruthford, was concerned, "Why were we not serving more abortion-minded women?" Mary came to the conclusion that the reason for this problem was the ministry model they were using. - Options for Women Pregnancy Help Center in Lakeland, FL

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